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SA’s Creative Business Cup challenge is back!

SA’s Creative Business Cup challenge is back!


Entries are open for the second annual South African Creative Business Cup, a challenge in which creatives can pitch to win bragging rights, exhibition space, and a chance to compete against the top creative businesses of the world.

The Creative Business Cup is a global challenge open to entrepreneurs working in all creative fields, allowing anyone from performers and chefs to designers, architects and fine artists to showcase and grow their businesses. The first South African Creative Business Cup challenge was launched at the Small Business Expo in Johannesburg last year, attracting over 100 qualifying entries.

Mvuyo Nqulana, a co-founder of Creative Enterprises Hub and one of the partners bringing Creative Business Cup to Johannesburg, says the inaugural local event was a huge success, and illustrated the extent of creative talent in South Africa. “The challenge helps counter the common misconception among many creatives that their endeavours are not ‘real businesses’, even though their work contributes around R90 billion to the economy each year. In addition, too few enterprises understand the innovative flair and bottom line benefits that creatives can add to their businesses.”

This year, ten finalists in the Creative Business Cup will win exhibition space at the Small Business Expo, where they will also undergo a course in key business skills such as marketing, financial management and sales, to help fast track their business growth. At the same time, investors and large corporates will have an opportunity to discover how partnering with creatives could boost their enterprise innovation. After a pitching round, the Creative Business Cup challenge winner will be announced at Small Business Expo. The winner will go on to compete against the winners from 60 other countries at the Creative Business Cup world finals in Denmark in November.

For more information about the Creative Business Cup, or to enter the challenge, go to

About the Small Business Expo

The Small Business Expo, to be held alongside the #BuyaBusiness expo from 6-8 September 2018 at the TicketPro Dome in Northgate, is devoted to the development of small and medium sized enterprises, providing an invaluable platform for small businesses to market their businesses and interact with prominent business leaders and representatives from a number of corporate companies. It’s the ideal platform to stimulate business growth and motivate both current and aspiring entrepreneurs. The Small Business Expo is organized by Reed Exhibitions.

For more information, please visit or contact Rene Staack 27(0)11 549-8300 Email:

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