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Decorex marks 25 years with new trade launch

Decorex marks 25 years with new trade launch


RX South Africa celebrated 25 years of Decorex Joburg with a host of new customer experiences and the highly successful launch of ISF, Africa’s largest international sourcing fair.

Showcasing innovative product ranges from various countries, the new trade-only ISF (8-10 August) focused exclusively on retail and commercial products for the home, office, gift and hospitality sectors. Quality international suppliers and manufacturers connected with local distributors and retailers across the length and breadth of the African continent, offering exposure on an unprecedented scale.

“We know that exhibitors are looking to the African market to broaden their customer base and the fair has given them the opportunity to make the connections they sought” says Sandra Jardim, General Manager, ISF and 100% Design South Africa. “The Business Matchmaking Programme enabled participants to set up meetings with target markets before the event and a Matchmaking team onsite assisted with scheduling meetings. In addition, we hosted more than 30 buyers from all over Africa, supported by South African Tourism.”

Meanwhile, 57 361 visitors passed through the doors of the co-located Decorex (8-12 August), South Africa’s premier interior design, décor and lifestyle event, which was themed ‘Rythym of Life’ in its 25th anniversary year.

“For this milestone Decorex Joburg, we really wanted visitors to be immersed in the latest design trends and products, while also catching a glimpse at the various influences over the past 25 years that have brought us to this phenomenal point in décor,” said Sian Cullingworth, Portfolio Director for Decorex SA. “We welcomed a really expansive features’ programme, a number of award-winning designers and industry influencers, top quality décor products and services, celebrity chefs, as well as 22 show competitions to ensure every taste and interest was met.”

To ensure the media could keep the broader community up-to-date on all the event happenings, Decorex Joburg curated a stunning Bloggers’ Lounge which infused a user-friendly workspace with the #rhythmoflife style.

Also co-located with Decorex Joburg for the fifth time was 100% Design South Africa, where audiences were inspired by a creative display of furniture design, textiles, lighting, wallpaper and product design from more than 130 local and international exhibitors.

Founded in 1994, Decorex also takes place each year in Durban and Cape Town.

For more information contact Sandra Jadim and Sian Cullingworth (011) 549 8300


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